Diane Gershuny Fleming
diane@rebelstraps.com
562-366-8869

New Guitar Strap Designs Unveiled by Rebel™ Strap Co.
Six Lines Offer 22 Innovative Designs With A Rockin’ Twist
Distributed Exclusively by Fender®

The Rebel Strap Co. unveiled six new guitar strap lines this year—GTO Series, Tri-Pick Series, Super ‘60s Series, Metal Skull Series and Rock-It Series—comprised of 22 designs featuring innovative options, retro and contemporary graphics, and exclusive components… all with a rockin’ twist on the basic strap concept! The new straps round out the company’s fashion-forward offerings, which debuted at the 2005 Summer NAMM Show and were created in answer to a demand for more youth-oriented guitar straps with edgy designs and unique functions. Rebel Straps are distributed exclusively worldwide by FMI Wholesale, a division of Fender® Musical Instrument Corp.

“This is not your dad’s strap!” exclaims Rebel Strap Co. founder Joey Tafolla, a former guitarist with 3 solo recordings to his credit. “We work with a lot of young bands that haven’t even hit the scene yet, and what we’re hearing from these players between the ages of 14-to-28, is that they want a guitar strap design that will reflect what they’re wearing and their lifestyle. Being in Huntington Beach, which is a California surf/skate community and has a lot of the sports apparel companies in this area, we are privy to cutting-edge designs and styles before they hit the market.”

“I have worn a guitar strap for over 30 years,” explains Tafolla, “and never gave too much thought to the way that it rests on your body, or the ergonomic value of a quality strap. When I created JTM, we were an OEM manufacturer of music accessories and continued in that vein for eight years—with clients ranging from Fender, M-Audio and Zildjian—before we considered creating original products under the JTM umbrella. In the 20 years I’ve been involved in the MI business, I have seen many things change but the one thing that has remained constant year after year was the guitar strap. It’s never gone away. That’s when we decided to create Rebel Strap Co., to incorporate ideas and concepts of our pop and skate culture here in Southern California, and to create a wide array of straps that push the envelope in terms of design, imagery, comfort, concept and functionality.”

New Guitar Strap Designs by Rebel™ • Page 2

About the New Rebel Straps:
An industry first! Rebel’s Metal Skull Series combines a strap with unique functionality of a lighter holder, bottle opener and a pick/accessory holder! These three patent-pending designs are crafted of polished hand-cast steel blend: the Skull Lighter holds your trusty butane close to the vest (lighter included), the Skull Bottle Opener makes a quick gig-induced thirst easy to quench, and the Skull Pick Box keeps your picks and assorted accessories at hand in its hinged compartment. All straps are constructed of low-friction black Duralon, which glides smoothly over the shoulder. Each strap can extend up to 61 inches in length. The Rock-It Series sports the Heavy Metal universal hand gesture synonymous with ‘Rock On!’ and offers the same lighter/opener/pick box options. MSRP: $39.99.

Also new from Rebel:
• GTO Series: A retro design reminiscent of auto interiors of the ‘70s. The infamous Naugahyde® style of that era is brought back with a solid Mustang racing stripe straight down the center. Eight straps in the series; Extends to 68”; MSRP: $19.99.
• Tri-Pick Series: This revolutionary, patent-pending design features a durable rubber end that holds up to three picks securely in place! When extended to a full 68”. Four straps in the series; Extends to 68”; MSPR: $14.99.
• Super ‘60s Series: Inspired by this era’s retroactive style! These four designs are a throwback to hot rods, Formica® countertops and metal flake paint jobs. Four designs to choose from; Extends to 61”; $29.99

Previously introduced from Rebel Strap Co.:
• Disaster Series: Four pop icon images screened on black! Extends to 61”; MSRP: $29.99.
• 2” Black Poly With Pick holder: This high quality poly strap features a durable patent-pending rubber end that holds one pick securely in place! Extends to 68”; MSRP: $8.99

Rebel Strap Co.
5412 Bolsa Avenue Unit E • Huntington Beach, CA 92649
714) 894-3292
diane@rebelstraps.com
www.rebelstraps.com